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876 积分 2024-10-13 加入
Understanding live streaming e-commerce sales performance: a configurational analysis of product-related and streamer-related factors
4天前
已完结
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA
4天前
已完结
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
25天前
已完结
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
25天前
已完结
The effect of processing fluency on impressions of familiarity and liking
26天前
已完结
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
26天前
已完结
Indulgent Consumption Signals Interpersonal Warmth
26天前
已完结
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
26天前
已完结
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
26天前
已完结
Investigating the impact of representation features on decision model comprehension
28天前
已完结
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