Lv5
1440 积分 2024-04-03 加入
I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received
2个月前
已完结
Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions
2个月前
已完结
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations
2个月前
已完结
The asymmetric matching effect between destination gender and influencer gender: The role of virtual and real influencer endorsements
2个月前
已完结
Virtual or human, male or female? exploring the gender effect of virtual influencers on consumers’ purchase intentions for emerging brands
2个月前
已完结
The role of gender-identity congruity in cross-gender endorsement in the context of live streaming
2个月前
已完结
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction
9个月前
已完结
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
9个月前
已完结
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
9个月前
已完结
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda
9个月前
已完结
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