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120 积分 2025-01-04 加入
Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach
11小时前
已完结
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
5天前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
13天前
已完结
Keep it vague? New product preannouncement, regulatory focus, and word-ofmouth
14天前
已完结
The impacts of Brand Activism on firm value: an emerging market perspective
14天前
已完结
The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger
14天前
已完结
Media multitasking, counterarguing, and brand attitude: Testing the mediationeffects of advertising attention and cognitive load
14天前
已完结
Selective brand activism: when brands lend sociopolitical issues inconsistent support
18天前
已完结
Matching crisis event with destination response strategy
18天前
已完结
A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret
19天前
已完结
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