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Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
1个月前
已关闭
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
1个月前
已关闭
Price-ethicality association: When price discounts inhibit ethical purchasing
1个月前
已完结
The Effect of Personalized Content in Media Entertainment on Engagement with the Domain
1个月前
已完结
From believer to buyer: How brands leverage religious values to connect with consumers
1个月前
已完结
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
1个月前
已完结
Consumer brand engagement in social media: Conceptualization, scale development and validation
1个月前
已完结
The persuasive power of AI ingratiation: A persuasion knowledge theory perspective
1个月前
已完结
How may I help you? Driving brand engagement through the warmth of an initial chatbot message
1个月前
已完结
Identity fusion
4个月前
已完结