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44 积分 2025-02-23 加入
When Consumer Autonomy is Compromised: Adopting a Dual-Type View to Understand AI-Driven Marketing and Its Impact on Young Consumers’ Ethical Behavior
1小时前
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Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology
1个月前
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"Word-of-AI" and Matching Quality: Evidence from a Natural Experiment on Online Review Platforms
1个月前
已完结
Generative AI Review Summaries and Their Impact on Ambivalence and User Behavior: An Eye-Tracking Study
1个月前
已完结
Order Matters When Using Two-Sided Messages to Influence Morally Based Attitudes
1个月前
已完结
Effects of Message-Sidedness on Perceived Source Bias: When Presenting Two Sides Does Versus Does Not Alleviate Concerns About Bias
1个月前
已完结
Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments
1个月前
已完结
Are ‘10-Grams of Protein” Better than ’Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
1个月前
已完结
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
1个月前
已完结
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
2个月前
已完结
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