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The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
9小时前
已完结
Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
9小时前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
9小时前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
10小时前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
10小时前
已完结
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