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1170 积分 2023-11-27 加入
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
9小时前
已完结
Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
9小时前
已完结
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
9小时前
已完结
Consumer responses to weakness revelation of human brands: The role of authenticity
9小时前
已完结
EXPRESS: Endorsement Rate in Influencer Marketing
9小时前
已完结
ChatGPT for Textual Analysis? How to Use Generative LLMs in Accounting Research
5天前
已完结
ChatGPT for Textual Analysis? How to Use Generative LLMs in Accounting Research
10天前
已完结
“Digital Sustainability”: Addressing Managerial, Organizational, and Institutional Challenges
21天前
已完结
Storytelling through images: understanding the persuasive effectiveness of social media influencers’ visual narratives
21天前
已关闭
An open-source platform for multimodal digital trace data collection from smartphones
23天前
已完结