Lv3
380 积分 2026-05-23 加入
Measuring Attitude Toward the Brand and Purchase Intent
1个月前
已完结
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types
1个月前
已完结
The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions
1个月前
已完结
The different roles of product originality and usefulness in generating word-of-mouth
1个月前
已完结
Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products
1个月前
已完结
Does It Pay to Be First? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands
1个月前
已完结
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting
1个月前
已完结
Engagement with chatbots versus augmented reality interactive technology in e-commerce
3个月前
已完结
The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce
3个月前
已完结
Design Strategies to Postpone Consumers' Product Replacement: The Value of a Strong Person-Product Relationship
3个月前
已完结
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