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50 积分 2026-05-07 加入
Strategic adoption of live streaming in a duopoly under consumer-perceived quality belief updates
1天前
已完结
Entertainment-oriented or information-oriented streamers? retailers' streamer type choice with metaverse technology and consumer returns
1天前
已完结
Bundling sales strategies in live-streaming operations: consumer heterogeneity and market information
1天前
已完结
Direct-Selling vs. live-streaming channels: the effects of information transparency in E-Commerce
1天前
已完结
Which type of influencer should the brand cooperate with in the livestream e-commerce supply chain: coupon-driven or content-oriented?
1天前
已完结
Manufacturer live-streaming channel strategy with retailer consumer surplus concern
1天前
已完结
AI and blockchain-enabled optimising information disclosure in live-streaming supply chains
1天前
已完结
Brand as a competitive lever: content provision and product pricing in live-streaming selling
1天前
已完结
Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion
2天前
已完结
Whether manufacturers introduce eco-labels with AI-empowerment
3天前
已完结