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The Elaboration Likelihood Model of Persuasion
5小时前
待确认
Quantifying the effects of online review content structures on hotel review helpfulness
2天前
已完结
Exploring the effect of social media information quality, source credibility and reputation on informational fit-to-task: Moderating role of focused immersion
9天前
已完结
The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model
9天前
已完结
Impact of textual and visual complexity and consistency on review usefulness: moderated by commodity price
1个月前
已完结
Exploring signal congruence: How marketer- and user-generated content congruence influences review sharing
1个月前
已完结
How user-generated content influence different types of travelers to select hotels? A perspective with prospect theory
1个月前
已完结
Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness
1个月前
已完结
Pre-gating and contextual attention gate — A new fusion method for multi-modal data tasks
1个月前
已完结
Multimodal Dynamic Pricing
1个月前
已完结
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