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514 积分 2025-04-27 加入
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
3小时前
已完结
EXPRESS: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
20天前
已完结
The Effect of Voice AI on Digital Commerce
22天前
已完结
The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention
1个月前
已完结
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
1个月前
已完结
EXPRESS: Multichannel Effects of Mobile Infeed Advertising
1个月前
已完结
EXPRESS: Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
1个月前
已完结
EXPRESS: To Dispose or Eat? the Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods
1个月前
已完结
EXPRESS: The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
1个月前
已完结
EXPRESS: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
1个月前
已完结
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