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940 积分 2024-03-03 加入
Creative cultural experience and destination loyalty: the role of cultural experiences, destination attachment, and cultural learning
1小时前
待确认
“False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements
1天前
已完结
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
4个月前
已完结
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
4个月前
已完结
Brand local: Consumer evaluations as commodity activism on Yelp.com
4个月前
已完结
Effects of underdog (vs. top dog) positioning advertising
4个月前
已完结
Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
4个月前
已完结
The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers
5个月前
已完结
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
5个月前
已完结
Emotional or rational? Effective ESG advertising messages for travel enterprises
5个月前
已完结
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