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810 积分 2024-03-03 加入
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
1个月前
已完结
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
1个月前
已完结
Brand local: Consumer evaluations as commodity activism on Yelp.com
1个月前
已完结
Effects of underdog (vs. top dog) positioning advertising
1个月前
已完结
Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
2个月前
已完结
The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers
2个月前
已完结
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
2个月前
已完结
Emotional or rational? Effective ESG advertising messages for travel enterprises
2个月前
已完结
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength
3个月前
已完结
How do social media tourist images influence destination attitudes? Effects of social comparison and envy
3个月前
已完结
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