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The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
4个月前
已完结
Alumni and their alma mater: A partial test of the reformulated model of organizational identification
4个月前
已完结
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
4个月前
已完结
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
5个月前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
5个月前
已完结
The Social Identity Theory of Intergroup Behavior
6个月前
已完结
The Impact of Television Advertising: Learning Without Involvement
7个月前
已完结
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
10个月前
已完结
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
10个月前
已完结
Inter-industry creative collaborations incorporating luxury fashion brands
10个月前
已完结
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