Lv51
1012 积分 2020-08-19 加入
The Adoption and Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial Industry
3天前
已完结
Risk, Trust, and the Roles of Human Versus Virtual Influencers
4天前
已完结
Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention
5天前
已完结
Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations
7天前
已完结
Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments
10天前
已完结
“Repayment-by-Purchase” Increases Consumer Debt Repayment
24天前
已完结
EXPRESS: The Slang Paradox: Connecting or Disconnecting with Consumers?
1个月前
已完结
Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities
2个月前
已完结
How generative AI Is shaping the future of marketing
2个月前
已完结
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
2个月前
已完结
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