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830 积分 2020-08-19 加入
Asymmetric brand alliances: When joint promotions with strong brands hurt
12小时前
待确认
The use of product scarcity in marketing
13小时前
待确认
How scarcity and thinking styles boost referral effectiveness
2天前
已完结
Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-scale Field Experiment
2天前
已完结
When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth
7天前
已完结
From trash to treasure: How exclusivity influences quality perception across different recycled materials in luxury fashion
7天前
已完结
Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse
7天前
已完结
The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention
7天前
已完结
Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention
8天前
已完结
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