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126 积分 2024-01-30 加入
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
2个月前
已完结
Exploring the influence of short video platforms on tourist attitudes and travel intention: A social–technical perspective
2个月前
已完结
Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal
2个月前
已完结
How the destination short video affects the customers' attitude: The role of narrative transportation
2个月前
已完结
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study
2个月前
已完结
The effects of mini-detail short videos on consumer purchase intention on Taobao: A TAM2-based approach
2个月前
已完结
The effects of quality perception and multisensory perception on purchase intention when consumers shop online
2个月前
已完结
Looking for you: An analysis of video blogs
2个月前
已关闭
Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities
2个月前
已完结
Encouraging user-generated content to engage travellers in rural tourism of developing countries
2个月前
已完结
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