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80 积分 2025-10-28 加入
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
5个月前
已完结
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
5个月前
已完结
Dimensions of general market demand associated with professional team sports: Development of a scale
5个月前
已关闭
Dimensions of general market demand associated with professional team sports: Development of a scale
5个月前
已关闭
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
5个月前
已完结