Lv3
206 积分 2025-05-15 加入
Disconfirmation of consumer expectations through product trial
48分钟前
已完结
A study of visual puffery in fragrance advertising
14小时前
已完结
Persuasive Puffery
15小时前
已完结
Liar! Liar! (when stakes are higher): Understanding how the overclaiming technique can be used to measure faking in personnel selection
15小时前
已完结
Puffery and Magazine AD Readership
6天前
已完结
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes
6天前
已完结
EXPRESS: Whispers in Your Mind: the Role of Voice Features in Customer Acquisition and Retention
24天前
已完结
Catching fire and spreading it: A glimpse into displayed entrepreneurial passion in crowdfunding campaigns
1个月前
已完结
Stars in their Constellations: Great Person or Great Team?
1个月前
已完结
Entrepreneurial Learning and Disincentives in Crowdfunding Markets
1个月前
已完结
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