Lv21
120 积分 2025-04-01 加入
Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention
54分钟前
待确认
When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism
6天前
已完结
Reshaping luxury offline: How experiential dimensions in brand-led leisure spaces drive consumer preference and premium willingness
29天前
已完结
Consumer Frustration in the Customer-Server Exchange: The Role of Attitudes Toward Complaining and Information Inadequacy Related to Service Failures
1个月前
已完结
The CURE scale: a multidimensional measure of service recovery strategy
1个月前
已完结
녹색 자기 정체성과 지속 가능한 소비 : F&B 산업에서 관리자의 시사점
2个月前
已关闭
Product Dependence or Ideology? Multi‐Group SEM Analysis of Green Self‐Identity and Consumer Behavior of EV Customers Under Experimental Manipulation
3个月前
已完结
Conspicuous value as a pathway between self-presentation motives and brand loyalty a generational analysis
3个月前
已完结
Strategic Responses to Institutional Processes
6个月前
已完结