Lv3
360 积分 2026-02-02 加入
The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case
5个月前
已完结
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders
5个月前
已完结
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders
5个月前
已完结
Circle the wagons: measuring the strength of consumers’ brand defense
5个月前
已完结
Online brand advocacy (OBA): the development of a multiple item scale
5个月前
已完结
Brand love: the emotional bridge between tourists’ perceived value and well-being
5个月前
已完结
Consumers’ forgiveness after brand transgression: the effect of the firm’s corporate social responsibility and response
5个月前
已完结
“I know the brand is better than that”: brand trust and consumer-brand identification evoking brand forgiveness after CSR-related wrongdoings
5个月前
已完结
Functional brand qualities and perceived value: The mediating role of brand experience and brand personality
5个月前
已完结
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
5个月前
已完结
All-optical electrophysiology reveals behavior-dependent dynamics of excitation and inhibition in the hippocampus
皖公网安备34019202002308
