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1000 积分 2025-11-16 加入
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
15天前
已完结
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue
15天前
已完结
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
15天前
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The Rise of the Deinfluencers: Perceived Similarity and Anticipated Emotions in Advocating Mindful Consumption on Social Media
15天前
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Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust
15天前
已完结
To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention
15天前
已完结
Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours
15天前
已完结
The Price of Influence: Social Media Influencers and Compensatory Consumption Among Bottom‐of‐the‐Pyramid (BOP) Consumers
15天前
已完结
Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation
15天前
已完结
Everything they touch turns to gold: Disabled social media influencers and perceptions of product luxury
15天前
已完结
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