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The role of gender-identity congruity in cross-gender endorsement in the context of live streaming
1天前
已完结
The impact of social media posts’ commercial orientation: examining the mediating role of expectancy violation and the moderating role of gender
23天前
已完结
Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services
2个月前
已完结
Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
3个月前
已完结
EXPRESS: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
4个月前
已完结
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
5个月前
已完结
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
5个月前
已完结
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