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16 积分 2026-07-31 加入
Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions
1小时前
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Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions
2小时前
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LDA-SEM-fsQCA analysis of AI digital human anchor traits on consumers’ purchase intention in agricultural e-commerce: A mixed-methods study
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A Study on the Factors Influencing Live Streaming Consumers' Purchase Decisions Based on Perceived Value Theory
1天前
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The Application of AI in E-Commerce: The Influence of Virtual Live Streamers on Consumers' Purchase Intention
1天前
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Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance
1天前
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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
9天前
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Beyond four walls: How outdoor backgrounds enhance persuasion in live streaming e-commerce through authenticity perception
9天前
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