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How Does Ambivalence Affect Young Consumers' Response to Risky Products?
23天前
已完结
Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities
23天前
已完结
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust
24天前
已完结
Toward an understanding of consumer ambivalence
24天前
已完结
The effects of mixed emotional appeals in leveraging paradox brands
24天前
已完结
Decoding virtual streamers: exploring emotional and cognitive drivers of consumer patronage intentions in live-streaming commerce
1个月前
已完结
How anchor characteristics affect consumers' impulsive buying behavior in the context of live streaming of agricultural products
1个月前
已完结
Antecedents and Consequences of Streamer Trust in Livestreaming Commerce
1个月前
已完结
The influence of new farmer live streamer characteristics on purchase intention: the roles of parasocial interaction and regional cultural differences
1个月前
已完结
Drowning in Danmaku: The Dual Effects Community Interaction in Live Streaming Commerce
1个月前
已完结
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