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Will virtual influencers overcome the uncanny valley? The moderating role of social cues
18天前
已完结
Human-like or not? The persuasive effects of virtual influencer types: The moderating role of product involvement
18天前
已完结
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
18天前
已完结
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
18天前
已完结
The extended match-up hypothesis model: the role of self-referencing in athlete endorsement effects
1个月前
已完结
Perceived authenticity of social media influencers: scale development and validation
1个月前
已完结
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
1个月前
已完结
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention
1个月前
已完结
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
1个月前
已完结
Feeling robots and human zombies: Mind perception and the uncanny valley
1个月前
已完结
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