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How Can AI Virtual Streamers Gain Consumer Trust to Influence Purchase Intention in Live-Streaming E-Commerce?
18天前
已完结
Intentions
19天前
已完结
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
19天前
已完结
A scenario-based experiment and a field study: A comparative examination for service failure and recovery
19天前
已完结
Understanding the role of live streamers in live-streaming e-commerce
20天前
已完结
How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
20天前
已完结
The Impact of immersion on consumers' purchase intention: A moderated mediation model mediated by trust and moderated by shopping involvement
20天前
已关闭
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
20天前
已完结
The impact of streamer social presence and professionalism on food live streaming purchase intention: a model of moderated mediation
20天前
已完结
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