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176 积分 2024-06-11 加入
Linking social exchange theory to B2B relationship innovation management: The moderating role of reciprocity
7小时前
求助中
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
7小时前
求助中
Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory
7小时前
已完结
Toward a framework for perceived yuanfen in the accommodation service encounter: a grounded theory study
9个月前
已完结
Does perceived yuanfen impact Chinese customers’ hotel ratings?
9个月前
已完结
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
9个月前
已完结
Could AI livestream perform better than KOL in cross-border operations?
9个月前
已完结
Have We Crossed the Uncanny Valley? Understanding Affinity, Trustworthiness, and Preference for Realistic Digital Humans in Immersive Environments
10个月前
已完结
Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv
10个月前
已完结
Multimodal Marketing Intent Analysis for Effective Targeted Advertising
10个月前
已完结
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