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Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis
2个月前
已完结
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity
5个月前
已完结
The role of emotional attachment in IPA continuance intention: an emotional attachment model
5个月前
已完结