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580 积分 2023-04-25 加入
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
18天前
已完结
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform
18天前
已关闭
Green choices and brand happiness: A recipe for brand evangelism
18天前
已关闭
Mass prestige, brand happiness and brand evangelism among consumers
18天前
已完结
Co-creation and brand happiness: insights from a Korean perspective
18天前
已完结
The branding power of social media influencers: an interactive marketing approach
26天前
已完结
Examining the Relationships Among Internet Celebrity, Trust, Happiness, Continuous Watching Intention, and Purchase Intention in Livestreaming
26天前
已完结
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions
26天前
已完结
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
26天前
已完结
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?
4个月前
已完结
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