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Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia
6个月前
已完结
Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance
6个月前
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Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
6个月前
已完结
Advertising strategies for innovation capability sharing: A two-sided market analysis
6个月前
已完结
Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement
6个月前
已关闭
First impression matters: a field experiment on advertising strategies targeting new users
6个月前
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