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440 积分 2023-10-16 加入
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
1小时前
求助中
Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness
3天前
已完结
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust
11天前
已完结
Almost human? A comparative case study on the social media presence of virtual influencers
23天前
已完结
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence
23天前
已完结
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