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480 积分 2023-10-16 加入
Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness
7个月前
已关闭
Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness
7个月前
已关闭
Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness
7个月前
已完结
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust
8个月前
已完结
Almost human? A comparative case study on the social media presence of virtual influencers
8个月前
已完结
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence
8个月前
已完结
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