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Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising
7小时前
已完结
Feeling Good and Doing Good for the Environment: The Use of Emotional Appeals in Pro-Environmental Public Service Announcements
10个月前
已完结
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
10个月前
已完结
Framing Climate Change: Exploring the Role of Emotion in Generating Advocacy Behavior
10个月前
已完结
“Fear Won't Do It”
10个月前
已完结
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
10个月前
已完结
Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior?
10个月前
已完结
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
10个月前
已完结
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