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280 积分 2026-08-07 加入
Leading digital transformation in incumbent firms: A strategic entrepreneurship framing
3天前
已完结
The Market for Influence
8天前
已完结
The Market for Online Influence
8天前
已关闭
Expertise and Playfulness of Social Media Influencers
9天前
已完结
Influencers’ perceived expertise in social media retailing: Multimodal machine learning with data fusion
9天前
已关闭
Beyond likes and clicks: unpacking the dual cognitive-affective pathways of influencer marketing in sportswear fashion
9天前
已完结
Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis
1个月前
已完结
When and should streamers choose high-quality products? Effects of streamer types
1个月前
已完结
Expertise and Playfulness of Social Media Influencers
1个月前
已完结
Conveying Closeness and Expertise Through Influencer Communication Styles: Implications for Influencer Marketing Effectiveness
1个月前
已完结
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