Lv5
1050 积分 2022-04-19 加入
Consumer boycotts in brand crises: a brand hate perspective on intensity, attributions and motivations
11小时前
待确认
Corporate versus influencer voices in low-severity product-harm crises: a cross-national study of recovery messaging
11小时前
待确认
Local brand preference under global mobility: identity-related orientations and social categorization effects
11小时前
已完结
How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role
11小时前
已完结
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
11小时前
已完结
Unpacking negative brand engagement: the role of brand and chatbot expectation violation
11小时前
已完结
Human or AI-generated synthetic cause agents? Perceived organizational empathy and prosocial engagement in charitable communication
2天前
已完结
When consumers become robots: how mechanistic self-dehumanization influences plan choices
2天前
已完结
“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
2天前
已完结
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
16天前
已完结
皖公网安备34019202002308
