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Not All Praise Is Equal: How AI Shopping Assistants' Praise Target Shapes Consumer Behavior
18天前
已完结
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
11个月前
已完结
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
11个月前
已完结
Advertising Value and Advertising on the Web
11个月前
已完结
How Brand Tone Shapes Consumer Inference: The Role of Serious versus Playful Voice
1年前
已关闭
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