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A window of opportunity: transparent packaging affects product preference via psychological ownership
1天前
待确认
Is gender-neutral design just a female thing? Exploring the role of consumer gender and gender identification on the appreciation of gender-neutral package design
1天前
已完结
The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
3天前
已完结
Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers
9天前
已完结
Bring it on! Package shape signaling dominant male body promotes healthy food consumption for male consumers
9天前
已完结
Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception
13天前
已完结
Why display motion on packaging? The effect of implied motion on consumer behavior
13天前
已完结
The shape of time: How temporal landmarks influence shape preference
13天前
已完结
Health-related ad information and health motivation effects on product evaluations
13天前
已完结
Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions
15天前
已完结