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The Impact of Digital Marketing Campaign Strategies on Consumer Buying Intention
1天前
已关闭
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
1天前
待确认
Information specificity, social topic awareness and message authenticity in CSR communication
1天前
待确认
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior
1天前
待确认
Going green to fit in – understanding the impact of social norms on pro‐environmental behaviour, a cross‐cultural approach
1天前
待确认
The Slang Paradox: Connecting or Disconnecting with Consumers?
27天前
已关闭
The Slang Paradox: Connecting or Disconnecting with Consumers?
27天前
已完结
Generative AI and customer engagement with the retailer: Does product type matter?
27天前
已关闭
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
27天前
已完结
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers
1个月前
已完结
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