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The Slang Paradox: Connecting or Disconnecting with Consumers?
22天前
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The Slang Paradox: Connecting or Disconnecting with Consumers?
22天前
已完结
Generative AI and customer engagement with the retailer: Does product type matter?
22天前
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Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
22天前
已完结
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers
1个月前
已完结
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective
1个月前
已完结
The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage
1个月前
已完结
Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access
1个月前
已完结
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
1个月前
已完结
Why are they eco-friendly? Attributing eco-friendly descriptive norms to intrinsic motivation increases pro-environmental purchase intention
1个月前
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