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The Impact of Digital Marketing Campaign Strategies on Consumer Buying Intention
1天前
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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
2天前
已完结
Information specificity, social topic awareness and message authenticity in CSR communication
2天前
已完结
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior
2天前
已完结
Going green to fit in – understanding the impact of social norms on pro‐environmental behaviour, a cross‐cultural approach
2天前
已完结
The Slang Paradox: Connecting or Disconnecting with Consumers?
28天前
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The Slang Paradox: Connecting or Disconnecting with Consumers?
28天前
已完结
Generative AI and customer engagement with the retailer: Does product type matter?
28天前
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Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
28天前
已完结
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers
1个月前
已完结