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Measuring the Involvement Construct
10小时前
待确认
Managers' perspective of consumer engagement
10小时前
已关闭
The Impact of Digital Marketing Campaign Strategies on Consumer Buying Intention
3天前
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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
3天前
已完结
Information specificity, social topic awareness and message authenticity in CSR communication
3天前
已完结
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior
3天前
已完结
Going green to fit in – understanding the impact of social norms on pro‐environmental behaviour, a cross‐cultural approach
3天前
已完结
The Slang Paradox: Connecting or Disconnecting with Consumers?
29天前
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The Slang Paradox: Connecting or Disconnecting with Consumers?
29天前
已完结
Generative AI and customer engagement with the retailer: Does product type matter?
29天前
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