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The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control
12天前
已完结
How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model
12天前
已完结
New Product Design: Concept, Measurement, and Consequences
17天前
已完结
Product type and anticipated regret: The key to unlocking consumer upgrade intention
2个月前
已完结
Chatbot or human? The impact of online customer service on consumers' purchase intentions
3个月前
已完结
Are celebrities accountable for the misconduct of their fans?
4个月前
已完结
Consumer forgiveness: A literature review and research agenda
4个月前
已完结
Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y
4个月前
已完结
How the creativity and authenticity of destination short videos influence audiences’ attitudes toward videos and destinations: the mediating role of emotions and the moderating role of parasocial interaction with Internet celebrities
4个月前
已完结
Do brands compete or coexist? How persistence of brand loyalty segments the market
4个月前
已完结
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