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220 积分 2025-04-21 加入
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
1小时前
已完结
Beyond text: Marketing strategy in a world turned upside down
5小时前
已完结
Sharing is entertaining: the impact of consumer values on video sharing and brand equity
6小时前
求助中
Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
8小时前
已完结
Revolutionizing Formula 1 broadcasting: unveiling the impact of personalized virtual advertising on brand recall through eye-tracking
19天前
已完结
Resource advantage theory, resource based theory, and theory of multimarket competition: Does multimarket rivalry restrain firms from leveraging resource Advantages?
1个月前
已完结
A review of dynamic capabilities evolution—based on organisational routines, entrepreneurship and improvisational capabilities perspectives
1个月前
已完结
The influence of digitalization on SMEs’ OFDI in emerging countries
1个月前
已完结
Digitalization transformation and ESG performance: Evidence from China
1个月前
已完结
Relationship between enterprise digitalization and green innovation: A mediated moderation model
1个月前
已完结
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