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302 积分 2025-10-15 加入
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
6小时前
已完结
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
1个月前
已完结
AI vs. Human Streamers: How Digital Agents Shape Consumer Persuasion Processing in Live Streaming Commerce
1个月前
已完结
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
1个月前
已完结
Exploring the impact of differences between AI streamers and human streamers on consumer purchase intention in live e-commerce: A grounded theory approach
1个月前
已完结
The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention
4个月前
已完结
The Influence Mechanism of Influencer Characteristics on Consumers’ Purchase Intention in Live Streaming E-commerce：A Dual-Path Perspective Based on Perceived Value and Perceived Risk
4个月前
已关闭
Anthropomorphism effect of virtual influencers on purchase intention in social commerce: A presence perspective
5个月前
已完结
When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
5个月前
已完结
Influence of human versus AI recommenders: The roles of product type and cognitive processes
6个月前
已完结
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