Lv14
94 积分 2024-03-24 加入
Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
1天前
已完结
How does the congruity of brand names affect evaluations of brand name extensions?
1天前
已完结
Something underneath? Using a within-subjects design to examine schema congruity theory at an individual level
1天前
已完结
What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
1个月前
已完结
The influence of thematic product displays on consumers: An elaboration‐based account
1个月前
已完结
Complexity or simplicity? Designing product pictures for advertising in online marketplaces
1个月前
已完结
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
1个月前
已完结
The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile
2个月前
已关闭
How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting
2个月前
已关闭
Impulse buying: Modeling its precursors
2个月前
已完结
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