Lv11
64 积分 2024-01-06 加入
Display advertising: the role of context and advertising appeals from a resistance perspective
24分钟前
已完结
Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma
5小时前
已完结
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
9天前
已完结
Green pride in sustainable versus premium brand decisions
13天前
已关闭
Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase
13天前
已完结
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
13天前
已完结
When is sustainability an asset? The interaction effects between the green attributes and product category
13天前
已完结
Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products
23天前
已完结
Be rational or be emotional: advertising appeals, service types and consumer responses
23天前
已完结
Emotional vs rational pathways in food micro-influencer marketing: a dual-system perspective on impulse buying
23天前
已完结
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