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Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
2小时前
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Enhance green purchase intentions
1天前
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An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
13天前
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Enhance green purchase intentions
16天前
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Chinese consumer attitude and purchase intent towards green products
16天前
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The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
21天前
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An Emerging Theory of Avatar Marketing
25天前
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Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
25天前
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Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
25天前
已完结
The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness
25天前
已完结
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