Lv11
8 积分 2024-09-15 加入
How emerging market investors' value competitors' customer equity: Brand crisis spillover in China
3小时前
待确认
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers
3小时前
已完结
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
3小时前
已完结
Trust Erosion During Industry-Wide Crises: The Central Role of Consumer Legitimacy Judgement
4天前
已完结
How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior?
4个月前
已完结
Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?
4个月前
已完结
Legitimacy association of an aged brand: Shelter for a brand suffering from consumers’ perceptions of incompetence
4个月前
已完结
Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude
4个月前
已完结
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
4个月前
已完结
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
4个月前
已完结
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