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48 积分 2024-09-15 加入
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude
2天前
已完结
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
11个月前
已完结
Consumers’ attributions in performance- and values-related brand crises
1年前
已完结
Brand warmth elicits feedback, not complaints
1年前
已完结
How emerging market investors' value competitors' customer equity: Brand crisis spillover in China
1年前
已完结
Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers
1年前
已完结
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
1年前
已完结
Trust Erosion During Industry-Wide Crises: The Central Role of Consumer Legitimacy Judgement
1年前
已完结
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