Lv31
350 积分 2024-08-06 加入
Determinants of Consumer Purchase Decision Making for Fast Moving Consumer Goods
9天前
已完结
Specification Seeking: How Product Specifications Influence Consumer Preference
1个月前
已完结
How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
1个月前
已完结
How product-background color combinations influence perceived brand innovativeness
2个月前
已完结
Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy
2个月前
已完结
Simulated responses in reality-enhancing technologies: Scale development and validation
3个月前
已关闭
Consumer responses to high-technology products: Product attributes, cognition, and emotions
3个月前
已完结
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
3个月前
已完结
EXPRESS: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
4个月前
已完结
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
4个月前
已完结