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Organizational culture, digital transformation, and product innovation
14天前
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How does the digital transformation drive digital technology innovation of enterprises? Evidence from enterprise's digital patents
14天前
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The key role of innovation and organizational resilience in improving business performance: A mixed-methods approach
14天前
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AI-powered marketing: What, where, and how?
14天前
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Unrequited love? A mixed-methods study of parasocial engagement with social media influencers
14天前
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The Impact of National Cultural Dimensions on Corporate Environmental, Social and Governance Disclosure: Evidence From Social Media Practices
14天前
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Fostering firm value: Unpacking the effect of circular economy disclosure via social media
14天前
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Corporate Environmental Performance Leading Financial Performance: Impacts of Social Media Sentiment and Corporate Reputation
14天前
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Human vs metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement
14天前
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The effects of social media posts’ characteristics on customer engagement: Evidence from WeChat
14天前
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