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Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
1天前
已完结
Strategic use of social media in marketing and financial performance: The B2B SME context
1天前
已完结
Impact of social media activity outcomes on brand equity
2天前
已完结
Examining the impact of social media usage on start-ups performance: Mediating role of brand image
2天前
已完结
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
2天前
已完结
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
3天前
已完结
Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance
3天前
已完结
Business performance and social media: Love or hate?
3天前
已完结
More Social, More Socially Responsible? The Impact of CEO Social Media Use on Corporate Social Performance
2个月前
已完结
Impact of social media capability on firm performance: new evidence from China
2个月前
已完结
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