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Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea
1个月前
已完结
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
2个月前
已完结
Strategic use of social media in marketing and financial performance: The B2B SME context
2个月前
已完结
Impact of social media activity outcomes on brand equity
2个月前
已完结
Examining the impact of social media usage on start-ups performance: Mediating role of brand image
2个月前
已完结
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
2个月前
已完结
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
2个月前
已完结
Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance
2个月前
已完结
Business performance and social media: Love or hate?
2个月前
已完结
More Social, More Socially Responsible? The Impact of CEO Social Media Use on Corporate Social Performance
5个月前
已完结
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