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108 积分 2025-12-07 加入
Integrative analysis of antecedents and consequences of TikTok impulse buying behavior: the moderating role of trust propensity and self-congruence
12小时前
求助中
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity
20小时前
已完结
Integrative analysis of antecedents and consequences of TikTok impulse buying behavior: the moderating role of trust propensity and self-congruence
20小时前
已关闭
Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
1个月前
已完结
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
1个月前
已完结
The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying
1个月前
已关闭
From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
1个月前
已关闭
From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
1个月前
已关闭
The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying
1个月前
已关闭
Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes
1个月前
已完结
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