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130 积分 2026-03-15 加入
How live streaming influences trust in social commerce: A parasocial relationship perspective
11天前
已完结
Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective
11天前
已完结
Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms
11天前
已完结
The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis
11天前
已完结
The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis
11天前
已完结
How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective
11天前
已完结
Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory
11天前
已完结
Can emotions be contagious during role transition? Evidence from Huangshan, China
11天前
已完结
The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services
11天前
已完结
A meta-analytic review of live streaming commerce research through the lens of means-end-chain
11天前
已完结
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