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248 积分 2025-06-05 加入
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
12小时前
已完结
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
13小时前
已完结
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
5天前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
5天前
已完结
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
6天前
已完结
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
7天前
已完结
The Slang Paradox: Connecting or Disconnecting with Consumers?
8天前
已完结
Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
11天前
已完结
Influencer-Generated Reference Groups
20天前
已完结
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
21天前
已完结
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