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236 积分 2025-06-05 加入
Exploring hidden topics on hotel Facebook fan pages before and during the COVID-19 crisis
8天前
已完结
How Memes Affect Constituents’ Social Approval and Intention to Support Firms
8天前
已完结
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation
1个月前
已完结
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
1个月前
已完结
Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand
1个月前
已完结
Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products
1个月前
已完结
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
1个月前
已完结
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
1个月前
已完结
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
1个月前
已完结
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
1个月前
已完结
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