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The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective
1个月前
已完结
Integrated marketing communication as a strategic tool for geographical indication
1个月前
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The power of nostalgic emotion: how Hong Kong traditional tong sui influences generation Z's purchase intentions
1个月前
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Insights into social media users' perceptions of new forms of employment with topic modeling approach
1个月前
已完结
Growth mindset, resilience, college student retention and engagement in preventative mental health activities: A focus on vulnerable groups
3个月前
已完结
Disparities in Cervical Cancer Knowledge and Trust in Information Sources Among Diverse American Women
3个月前
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Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
3个月前
已完结
Tourist preference for tourism product brand biographies
3个月前
已完结
Destination brand personality self-congruity and crime perceptions: Effects on travel intentions
3个月前
已完结
Consumer response to E-commerce service failure: Leveraging repurchase intentions through strategic recovery policies
3个月前
已关闭
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