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What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
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Is it beneficial for consumers to ask more questions in Danmaku? The inverted U-shaped effect of information-seeking Danmaku density on e-commerce livestream sales
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How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku
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Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers’ Purchase Intention in Live Streaming Commerce
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