Lv3
260 积分 2026-07-19 加入
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice
2天前
已完结
Vertical line extensions: consumers' preferences for downward and upward extensions
2天前
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Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
2天前
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Downscale extensions: Consumer evaluation and feedback effects
2天前
已完结
Consumer evaluation of vertical brand extensions and core brands
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已完结
Framing brand concept of vertical line extensions: The moderating role of believability
2天前
已完结
The effects of self-efficacy on computer usage
3天前
已完结
Measuring and defining the experience of immersion in games
3天前
已完结
When Good Brands Do Bad
3天前
已完结
Brand relationship quality and its value for personal contact
3天前
已完结