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330 积分 2026-08-11 加入
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
7小时前
已完结
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens
8小时前
已完结
Consumer response toward native advertising on social media: the roles of source type and content type
8小时前
已完结
A meta-analysis of the effects of sponsorship disclosure in influencer marketing
8小时前
已完结
The Backfiring Effect of Nativeness for In-stream Sponsored Content Presentation
8小时前
已关闭
Demystifying congruence effects in Instagram in-feed native ads: the role of media-based and self-based congruence
8小时前
已完结
Consumers' perception of native advertising on social media: A systematic literature review
9小时前
已完结
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