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[Cicero] Ad C. Herennium De Ratione Dicendi (Rhetorica ad Herennium). Harry Caplan
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The Communicative Principle of Relevance
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The pun in advertising: A pragmatic approach
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On the priority of salient meanings: Studies of literal and figurative language
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The interpretative non-prototypicality of puns as a factor in the emergence of humor and in phatic communication
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